SYNOPSIS: Teamed with industry vets Chris Buchanan (Buffy the Vampire Slayer, Serenity, Ocean’s Eleven) and Loni Peristere (House fo the Dragon, Warrior). This originated as a tv pilot pitched to networks and production companies.  The script was well received, but ultimately the studios passed. What to do?

TRANSMEDIA: We built our own universe of content to leverage digital and social media to align with how the young audience interacted with content.

Let’s have a reality show at the real snowboard/ski camp where the characters met, an anime series based on the imagination of the Japanese rider, a CGI/Machinima series based on our motocross riders, and even a show that takes place at a cutting medical facility where one character is in rehab. We then create all this content, mash them together to create an episode, then ask the audience to create their own mash-ups.

THE BRAND: Was Flirting of Gravity a motto? Yes. It is a rallying cry. A way of life. It’s how you start a channel. A content enterprise.

THE RESULT: Groundbreaking, innovative and visionary. Just ahead of the zeitgeist.