MURPHY'S STOUT ALE

This branded content short film takes a different approach to how the guy gets the girl. The humor is quiet and understated, which helps create empathy for our hero.   After finishing the short film, I presented it to the West Coast distributor for Murphy’s Stout Ale. He liked it and offered to sponsor the screening party.  We took over a gastro pub in Culver City, as well as the marketing and plastered the bar with our own print brand campaign and encouraged the audience to “Be Stout.”